Function of Beauty: The Inclusive Hair Care Company You Need In Your Life
BY MIA MONTALVO
Inclusive beauty care has been on a significant rise in 2019.
The breakthrough of the leading Fenty Beauty brand in 2017 opened up the conversation for the beauty industry’s negligence in supplying a range of products for POC, in both shades and textures. With companies such as Glossier, MILK Makeup, Orly, and Cover FX at the forefront of the beauty market for diverse consumers, one company has been a game changer since 2015: NYC-based hair care company, Function of Beauty.
Function of Beauty was drawn up by MIT graduate Zahir Dossa, who aimed to formulate shampoos and conditioners uniquely tailored to his customers’ hair goals. The start-up company was picked up by business badasses, Pocket Sun and Elizabeth Galbut, better known as So Gal Ventures, the company became one of more than 50 businesses managed by the first female-led millennial venture capital firm.
Rebranding the beauty industry was Dossa’s main goal when creating the start-up. “I hate the way current beauty companies espouse themselves and champion what beauty looks like,” he told Forbes. “All those factors is why I basically like to transform and disrupt.”
Growing significantly in recent years, Function of Beauty allows customers a specific, personalized, and inclusive experience when creating their truly one of a kind hair products. With their promise of cruelty-free, vegan, paraben- and sulfate-free ingredients, the brand has made its mark across a diverse audience. By building a “hair profile,” customers are able to consult their hair type with the options of straight, wavy, curly, or coily. In addition, hair structure (fine, medium, coarse) and scalp moisture (dry, normal, oily) is included in the selection process.
Then, from a total of 18 items, one chooses five of their own hair goals they wish to get out of their personalized shampoo and conditioner. Function of Beauty uses specialized algorithms formulated from the hair quiz, which allow them to create a product that is made completely and uniquely for the individual.
Not to mention, choosing the color of the shampoo and conditioner, fragrance and level of fragrance, plus naming the bottle is all apart of making the product remarkably different from any other products in the hair care market.
To get the full experience, you can even stop by their Innovation Lab headquarters (by appointment only), in SoHo and work with a lab technician to customize your hair products. 8oz bottles start at $36 and allow customers to start a subscription package to restock on all of their hair goodies.
So if you feel like treating yourself, and being boujee with your own customized hair products -- check out Function of Beauty.
Lead Image Credit: Function of Beauty / Instagram